Selection Criteria

Zomta Content and Artist Selection Criteria:

An essential process at the Zomta.com NFT Marketplace is identifying, discovering and procuring top artistic talent for exhibition to our collectors on a daily basis. We harness this international creative spirit through our growing international network effects. We’ve identified that millions of artists from around the world are preparing to onboard to the NFT metaverse, so building onboarding tools, network effects, partnerships, collaborations and innovative marketing tools are essential for us to onboard the world’s top and emerging NFT artists.

We onboard approximately one to two artists per day using one of four methods: (1) evaluating inbound applicants through an application process, (2) outbound recruiting, (3) artist referrals & (4) partnerships. Each method involves an exclusive team to onboard and prepare the Artist for success on the Zomta Platform. The processes for each are discussed below:

1. Inbound Applicants:

We have a team that reviews applicants daily. These artists fill out an application, provide samples of their work and complete a recorded video conference with a Zomta NFT specialist.

Criteria considered for acceptance to mint and sell NFT art pieces on the Platform during the application process include:

· Review of the Artists Portfolio

· Engagement with the NFT Community through social media, including followers and content

· Past history of selling NFT’s on other platforms, including total volume of previous NFT sales

· Overall mission in the NFT community

· Vision and aspirations as an artist

· Ease to work with and open to collaborations with other Guild Artists

· References

Any one or combination of the above can be considered sufficient to add an artist to the Zomta Marketplace white list. Once the artist is accepted by the NFT Specialist, the artist is onboarded by a procurement specialist. This specialist works with the Artist to develop their narrative and vision statement for outreach, overview of the Artists personal landing page and marketplace link, and scheduling the date and time of the upcoming Drops and what pieces will be included. Once the drops are scheduled, the artist works with our design team to prepare the presentation and marketing of the drop. The NFT specialist then works with Zomta marketing and media to develop the outgoing email marketing package, social engagement and announcements to the NFT Community.

2. Outbound Recruiting:

Outboard artist recruitment is a simpler process. We find artists that meet the above criteria rather than waiting for them to come to us. Once identified, we do a similar onboarding process and build an Artist recruitment application for the artist. Once the artist has been accepted, the process for onboarding is identical to the inbound Applicants onboarding.

3. Artist Referrals

Each artist who has successfully onboarded to the Zomta NFT Marketplace is provided one referral badge per month, automatically airdropped to their wallet. The artist has the right to transfer this badge to an artist interested in a streamlined application process. The referral is not automatic acceptance to the platform, but does move the application to the front of the line, and provides for a guaranteed evaluation of their application within three days of the inquiry. If the artist is approved, they follow the same process as described above for onboarding. If they are denied, they are given a detailed reason why, and are allowed to provide an updated streamlined application after a thirty day cool off period. They can continue to do this each 30 days as long as they hold the badge and have not yet been accepted to the Platform. Once accepted, the referral badge is burned.

4. Partnerships

The NFT community is growing at a rapid pace. There are new communities, games, minting projects, avatar projects and other creative uses of NFT’s entering the ecosystem daily. It is our priority to identify the top brass projects and work on entering into partnerships with them. Any successful partnership usually includes a simplified onboarding and whitelisting of the wallets associated with the partnerships. Examples of this include creating derivative content for growing ecosystems like the Bored Ape Yacht Club (BAYC), Vogus or Alien Boys. We are working with several growing communities that have large followings and vested collectors (skin in the game). It is our goal to create mutual beneficial growth and network effect mechanisms with these ecosystems. We must be open to negotiation to onboard these projects, and each have their own terms and agreements, similar to any joint venture. Another example of a partnership we are working on is with Namebase.io, who provides an auction mechanism for fully decentralized Top Level Domains (think .com, but. your name, or anything else you can imagine). We are also working with top brands and attempting to onboard them to the Zomta.com NFT platform. An example is the official Pink Floyd online store and other merchandising brands. We expect that eventually every company and brand will have an NFT plan.

Growth of Artist Base:

We expect to accept on average approximately one artist per day during the remaining part of 2021 (next 4 months), with an increased velocity of onboarding through 2022. We will work with our network of artists regularly on coordinating site drops, collaborations, derivate work partnerships, NFT minting projects, NFT gaming and game development, among other innovations as they emerge into the NFT community and ecosystem. It is our goal to be ready for change and harness the power of our artists, collectors and network effects to stay ahead of the trend as an innovative leader in the growth of the NFT industry (which will be bigger than anything we’ve ever known).

Acceptance Badges:

Once an artist is accepted to the Zomta NFT Marketplace, they will be airdropped a numbered Zomta badge on the Ethereum Main net. We plan on rewarding early artists with future airdrops of NFT’s, collaboration opportunities, media exposure, future coin drops, partnership airdrops and coverage through our media channels. Once we reach 1,000 badges, we’ll close out the Genesis badges, and begin the 2nd badge, updating the badge NFT and rewards after onboarding each 1,000 artists and badges.

Launch Artists:

At launch we will have between 10 and 20 whitelisted NFT artists that will receive a Zomta badge at Genesis. Each of these artists has been personally vetted by the Zomta management team over a four-month process that started in April of 2021. The artists were evaluated based on their artwork, NFT community engagement and experience, social networking outreach, excitement for the Zomta platform, collaborations and vision. The industry is in a very nascent stage, so being adaptive, innovative and onboarding early NFT pioneers is key to our early success and growth. Our original artists have been invited to create a Zomta Deck of cards for Genesis launch. There will be 1,000 sets of these trading cards and they will be an early drop on the Platform. These cards will hold special powers in the Zomta NFT marketplace as milestones are met. The gamification of these are a secret for now (stay tuned, eyes wide open).

Collection Exhibits:

Seasonally we develop exhibits based on a theme. We build these exhibits with the help of our design team, onboarded artists, and sometimes invite affiliates to join the party. These exhibits are themed galleries that can be rented out and sold in real life galleries and museums that have enabled NFT technology frame technology. This is a very exciting niche that we are feel has unlimited future growth potential. We will be driving this train right to the station. We see every concert, sporting event and other large scale community events, to have a place for NFT exposure. We are bridging this future at Zomta. Expect to see the Zomta brand everywhere you see NFT’s in real life.

Other Artistic Onboarding Details:

It is our goal to lead in NFT innovation and technology growth to offer our users a place to express themselves on Web 3.0. To do this, we are constantly innovating. As artists hit milestones, they are airdropped milestone Zomta badges, artistically designed by our top selling artists, partnerships and collaborators. This is a distinguishing tool to motivate our artists to reach milestones in sales, community engagement and followers. Leaderboards are also used to encourage artists to maximize their efforts and gamify the NFT Marketplace. There are prizes and contests announced weekly for both Artist and Collector achievement rewards. Raffle tickets for elite pieces are a good example of these types of rewards.

We are creating a narrative for our artists and collectors’ journey on the Zomta NFT platform. As part of this, we are working on building an infrastructure to lead the way in building the integration of current style NFT marketplaces, to marketplaces 3.0 that will usher in AR, VR and a slew of new technologies. Think New York City Art District meets digitized open world gallery, all with coordinated leadership, vision and a hyper growth plan. This is our future; this is the Zomtaverse.